Sports
Australia
Framer
Framer
Turning a Website With No Lead System Into an Automated Enrollment Engine for Free Flow Basketball.
Turning a Website With No Lead System Into an Automated Enrollment Engine for Free Flow Basketball.
Turning a Website With No Lead System Into an Automated Enrollment Engine for Free Flow Basketball.
Web
CRM Integration
Lead Gen
UX / Conversion
Web
CRM Integration
Lead Gen
UX - Conversion
AfullyintegratedwebsiteandCRMsystemengineeredtoturncasualvisitorsintoenrolledplayersforayouthbasketballacademy,througharebuiltsite,adedicatedfreetrainingoffer,anddirectMondayintegration.
AfullyintegratedwebsiteandCRMsystemengineeredtoturncasualvisitorsintoenrolledplayersforayouthbasketballacademy,througharebuiltsite,adedicatedfreetrainingoffer,anddirectMondayintegration.
The Vision
The Vision
Free Flow Basketball's coaching and program quality was already there. The website just wasn't telling that story — or doing anything to turn visitors into players.
Free Flow Basketball's coaching and program quality was already there. The website just wasn't telling that story — or doing anything to turn visitors into players.
The goal wasn't a redesign, it was closing the gap between what Free Flow delivers on the court and what the old site said.
The goal wasn't a redesign, it was closing the gap between what Free Flow delivers on the court and what the old site said.
The goal wasn't a redesign, it was closing the gap between what Free Flow delivers on the court and what the old site said.
The objectives were clear:
The objectives were clear:
Rebuild the site to reflect the standard of the program
Rebuild the site to reflect the standard of the program
Give visitors a clear, low-friction first step
Give visitors a clear, low-friction first step
Remove the manual work behind every new enquiry
Remove the manual work behind every new enquiry
Build a site structure that supports growth across multiple venues
Build a site structure that supports growth across multiple venues
Create a clear path from first visit to signed-up player
Create a clear path from first visit to signed-up player
This wasn't about building pages.
It was about building a pipeline.
This was not about building pages.
It was about engineering perception and scale simultaneously.
The Challenge
The Challenge
Free Flow's old website was working against them in a few specific ways:
Free Flow's old website was working against them in a few specific ways:
Built for where the business was, not where it had grown to
Built for where the business was, not where it had grown to
No lead capture system anywhere on the site
No lead capture system anywhere on the site
No free training offer to give visitors a reason to act
No free training offer to give visitors a reason to act
Every enquiry had to be entered into their CRM by hand
Every enquiry had to be entered into their CRM by hand
Spoke to kids as the audience, when parents are the ones booking and paying
Spoke to kids as the audience, when parents are the ones booking and paying
No clear path from "visiting the site" to "signing up"
No clear path from "visiting the site" to "signing up"
The Build
The Build
Free Flow's program was already strong. The site just needed to lead with the thing that actually converts.
Custom designed around Free Flow's brand and their audience's needs, the new site puts the free training offer front and centre, as a clear application, not a vague contact form buried in the site structure.
Free Flow's program was already strong. The site just needed to lead with the thing that actually converts.
Custom designed around Free Flow's brand and their audience's needs, the new site puts the free training offer front and centre, as a clear application, not a vague contact form buried in the site structure.
Built to Run Itself
Built to Run Itself
Every lead now flows through a custom form straight into Free Flow's CRM and Player Management App automatically — no manual entry, no missed follow-up.
10x Leads, Every Month, Since Web Relaunch
10x Leads, Every Month, Since Web Relaunch
Same programs. Same coaches. Free Flow went from 2-3 leads a month to a steady 20-30 — roughly 10x — every month since the site went live. The website was the only thing that changed.
Conversion Architecture
Conversion Architecture
Every section of the website was engineered to guide behaviour.
Other Case Studies
Other Case Studies
Brand
eCommerce
UX / Conversion
Brand
Web
UX / Conversion
Brand
Web
UX / Conversion
Coming Soon
Let’s Get Started
Let’s Get Started
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We only onboard 4 new clients per month. Submit the form to unlock the next step — booking your Discovery Call.
